GoldieBlox: The Rocket Cupcake Co.
Rocket Cupcake Co. is the second project I've worked on at GoldieBlox. Designed by Jenna Chalmers, this game is designed to
trick kids into learning the fundamentals of Coding. On such a small development team I wore a lot of hats: From lead illustrator to U.I. Designer and Art Director. It was a very challenging experience as I've never worked on game design before but it certainly was very rewarding.
In order to keep all assets within the same visual and color language, a lot of Art Direction was needed!
First time Art Directing a team of Game Designers-- say what!
I would have never guessed, U.I Design!
During this process I utilized problem solving skills to design a coherent interface while also creating a playful visual language that was utilized and translated throughout all assets of the game.
From world maps to tile-sets to illustrated backgrounds-- I did a bit of everything!